AURO University School of Business In association with Confederation of Indian Industry(CII) International Conference on Business, Innovation and Sustainability (ICBIS) 2019 ( in Research Collaboration with Rabindranath Tagore University, Bhopal)
The New Economy has provided various business opportunities that match the resources of not only the large and well established companies but also to SMEs and start-ups. Only those businesses that focus on all the functional aspects will be able to survive and grow in the New Economy. Effectiveness and Efficiency have become the two pillars of a business irrespective of the size, field of business or geographical coverage. Business Executives are emphasising on Critical Success Factors and Key Success Factors. Businesses have been adopting a holistic approach in analysing business opportunities, which will lead to success in starting, growing and sustaining businesses. The ICBIS 2018 is conceived to emphasise the need to integrate each of the major functional areas namely general management, marketing, human resources, finance and operations need to be integrated for achieving competitive advantage and sustainable growth.
• To promote an active exchange and sharing of research results among academicians, research scholars and practitioners on various functional aspects pertaining to businesses. • To provide an interdisciplinary platform for academicians, research scholars, and practitioners to present, discuss, and receive feedback on the most recent innovations, trends, and concerns as well as practical challenges encountered and solutions to be adopted in the field of business. • To promote research on innovation, strategy, and sustainability
